Unit VIII: E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business

In this unit named “E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business” readers and viewers will get information regarding the following topics:

1. E-CRM (Electronic Customer Relation Management)
2. Introduction to E-CRM
3. E-CRM Solutions
4. E-CRM Toolkits
5. Typical Business Touch-Points
6. Managing Customer Value Orientation & Life Cycle
7. The Three Phases of CRM
8. Customer Life Cycle
9. E-SCM (Electronic Supply Chain Management)
10. Introduction to E-SCM
11. Supply Chain
12. Objectives of Supply Chain Management
13. E-SCM – The Strategic Advantage
14. E-Supply Chain Components
15. E-Supply Chain Architecture
16. E-Strategy and Knowledge Management
17. Introduction to Knowledge
18. Importance of Knowledge Management
19. Changes in Global Business Economy
20. Changes in Business Application
21. Information and Strategy
22. Information Strategy Framework
23. Seven Dimensions of E-Commerce Strategy
24. The McKinsey 7S Framework

BCA 7th Semester E-Business (Electronic Business) Notes:

Unit I: Introduction To E-Business - E-Business

Unit II: Business Model For E-Commerce - E-Business

Unit III: Enabling Technologies Of The World Wide Web - E-Business

Unit IV: E-Procurement - E-Business

Unit V: E-Marketing, E-Advertisement and E-Branding - E-Business

Unit VI: E-Payment Systems - E-Business

Unit VII: E-Security Systems - E-Business

Unit IX: Contemporary Issuess In E-Business - E-Business