Customer relationship management (CRM) is an approach to manage a company’s interactions with current and future customers. It often involves the use of technology to organize, automate, and synchronize sales, marketing, customer service/feedback, and technical support.

E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business

In this “E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business” you will learn about following topics:

  1. E-CRM (Electronic Customer Relation Management)
  2. Introduction to E-CRM
  3. E-CRM Solutions
  4. E-CRM Toolkits
  5. Typical Business Touch-Points
  6. Managing Customer Value Orientation & Life Cycle
  7. The Three Phases of CRM
  8. Customer Life Cycle
  9. E-SCM (Electronic Supply Chain Management)
  10. Introduction to E-SCM
  11. Supply Chain
  12. Objectives of Supply Chain Management
  13. E-SCM – The Strategic Advantage
  14. E-Supply Chain Components
  15. E-Supply Chain Architecture
  16. E-Strategy and Knowledge Management
  17. Introduction to Knowledge
  18. Importance of Knowledge Management
  19. Changes in Global Business Economy
  20. Changes in Business Application
  21. Information and Strategy
  22. Information Strategy Framework
  23. Seven Dimensions of E-Commerce Strategy
  24. The McKinsey 7S Framework




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BCA 7th Semester E-Business (E-Commerce) Notes Pdf: