Unit VIII: E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management | BCA 7th Semester E-Business (E-Commerce) Notes Pdf

Customer relationship management (CRM) is an approach to manage a company’s interactions with current and future customers. It often involves the use of technology to organize, automate, and synchronize sales, marketing, customer service/feedback, and technical support.

In this “E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business” you will learn about following topics:

1. E-CRM (Electronic Customer Relation Management)
2. Introduction to E-CRM
3. E-CRM Solutions
4. E-CRM Toolkits
5. Typical Business Touch-Points
6. Managing Customer Value Orientation & Life Cycle
7. The Three Phases of CRM
8. Customer Life Cycle
9. E-SCM (Electronic Supply Chain Management)
10. Introduction to E-SCM
11. Supply Chain
12. Objectives of Supply Chain Management
13. E-SCM – The Strategic Advantage
14. E-Supply Chain Components
15. E-Supply Chain Architecture
16. E-Strategy and Knowledge Management
17. Introduction to Knowledge
18. Importance of Knowledge Management
19. Changes in Global Business Economy
20. Changes in Business Application
21. Information and Strategy
22. Information Strategy Framework
23. Seven Dimensions of E-Commerce Strategy
24. The McKinsey 7S Framework

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BCA 7th Semester E-Business (E-Commerce) Notes Pdf:

• Unit I: Introduction To E-Business
• Unit II: Business Model For E-Commerce
• Unit III: Enabling Technologies Of The World Wide Web
• Unit IV: E-Procurement
• Unit V: E-Marketing, E-Advertisement and E-Branding
• Unit VI: E-Payment Systems
• Unit VII: E-Security Systems
• Unit IX: Contemporary Issues in E-Business