In this unit named “E-Customer Relation Management, E-Supply
Chain, E-Strategy and Knowledge Management - E-Business” readers and
viewers will get information regarding the following topics:
- E-CRM (Electronic Customer Relation Management)
- Introduction to E-CRM
- E-CRM Solutions
- E-CRM Toolkits
- Typical Business Touch-Points
- Managing Customer Value Orientation & Life Cycle
- The Three Phases of CRM
- Customer Life Cycle
- E-SCM (Electronic Supply Chain Management)
- Introduction to E-SCM
- Supply Chain
- Objectives of Supply Chain Management
- E-SCM – The Strategic Advantage
- E-Supply Chain Components
- E-Supply Chain Architecture
- E-Strategy and Knowledge Management
- Introduction to Knowledge
- Importance of Knowledge Management
- Changes in Global Business Economy
- Changes in Business Application
- Information and Strategy
- Information Strategy Framework
- Seven Dimensions of E-Commerce Strategy
- The McKinsey 7S Framework
BCA 7th Semester E-Business (Electronic Business) Notes:
Unit I: Introduction To E-Business - E-Business
Unit II: Business Model For E-Commerce - E-Business
Unit III: Enabling Technologies Of The World Wide Web - E-Business
Unit IV: E-Procurement - E-Business
Unit V: E-Marketing, E-Advertisement and E-Branding - E-Business
Unit VI: E-Payment Systems - E-Business
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