E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.
E-advertisement, also called Online advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Branding, simply, is the process involved in creating a unique name, image, slogan or design for a product that consumers connect with. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
In this “E-Marketing, E-Advertisement and E-Branding - E-Business” you will learn about following topics:
- Introduction of Marketing
- Function of Marketing
- Traditional Marketing
- Advantages of Traditional Marketing
- Disadvantages of Traditional Marketing
- E-Marketing
- Online Marketing
- Advantages of Online Marketing
- Disadvantages of Online Marketing
- Guidelines to Prepare the Good Website
- Maintaining a Website
- Conduction of Online Market Research
- Steps in Collecting Market Research Data
- E-advertisement
- Various Means of E-Advertisement
- E-advertisement Types
- Market Segment
- Measuring the Effectiveness of E-Advertisement
- E-Branding
- Elements of Branding
- Market Strategies
- Various Types of Marketing Strategies
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BCA 7th Semester E-Business (Electronic Business) Notes:
Unit I: Introduction To E-Business - E-Business
Unit II: Business Model For E-Commerce - E-Business
Unit III: Enabling Technologies Of The World Wide Web - E-Business
Unit IV: E-Procurement - E-Business
Unit VI: E-Payment Systems - E-Business
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