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Unit V: E-Marketing, E-Advertisement and E-Branding - E-Business

BCA 7th Semester E-Business (Electronic Business) Notes Pdf, E-Marketing, E-Advertisement and E-Branding - E-Business

E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

E-advertisement, also called Online advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Branding, simply, is the process involved in creating a unique name, image, slogan or design for a product that consumers connect with. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

E-Marketing, E-Advertisement and E-Branding - E-Business

In this “E-Marketing, E-Advertisement and E-Branding - E-Business” you will learn about following topics:

  1. Introduction of Marketing
  2. Function of Marketing
  3. Traditional Marketing
  4. Advantages of Traditional Marketing
  5. Disadvantages of Traditional Marketing
  6. E-Marketing
  7. Online Marketing
  8. Advantages of Online Marketing
  9. Disadvantages of Online Marketing
  10. Guidelines to Prepare the Good Website
  11. Maintaining a Website
  12. Conduction of Online Market Research
  13. Steps in Collecting Market Research Data
  14. E-advertisement
  15. Various Means of E-Advertisement
  16. E-advertisement Types
  17. Market Segment
  18. Measuring the Effectiveness of E-Advertisement
  19. E-Branding
  20. Elements of Branding
  21. Market Strategies
  22. Various Types of Marketing Strategies


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BCA 7th Semester E-Business (Electronic Business) Notes:

Unit I: Introduction To E-Business - E-Business

Unit II: Business Model For E-Commerce - E-Business

Unit III: Enabling Technologies Of The World Wide Web - E-Business

Unit IV: E-Procurement - E-Business

Unit VI: E-Payment Systems - E-Business

Unit VII: E-Security Systems - E-Business

Unit VIII: E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business

Unit IX: Contemporary Issuess In E-Business - E-Business

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