BCA Notes (Pokhara University): Unit V: E-Marketing, E-Advertisement and E-Branding

Unit V: E-Marketing, E-Advertisement and E-Branding - E-Business

BCA 7th Semester E-Business (Electronic Business) Notes Pdf, E-Marketing, E-Advertisement and E-Branding - E-Business

E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

E-advertisement, also called Online advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Branding, simply, is the process involved in creating a unique name, image, slogan or design for a product that consumers connect with. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

In this “E-Marketing, E-Advertisement and E-Branding - E-Business” you will learn about following topics:

Introduction of Marketing
Function of Marketing
Traditional Marketing
Advantages of Traditional Marketing
Disadvantages of Traditional Marketing
E-Marketing
Online Marketing
Advantages of Online Marketing
Disadvantages of Online Marketing
Guidelines to Prepare the Good Website
Maintaining a Website
Conduction of Online Market Research
Steps in Collecting Market Research Data
E-advertisement
Various Means of E-Advertisement
E-advertisement Types
Market Segment
Measuring the Effectiveness of E-Advertisement
E-Branding
Elements of Branding
Market Strategies
Various Types of Marketing Strategies

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